About us

Our Story

Our journey began with the ambition to highlight the agricultural potential of the Midelt region, an area known for its ideal climate and the quality of its apples. From the very beginning, we focused on developing apple orchards that combine natural growing conditions with careful farming practices.

Over the years, we have progressively strengthened our expertise in apple production, harvesting, and post-harvest handling. This gradual development has allowed us to better meet the expectations of the local market as well as professional partners seeking consistent quality and freshness. Today, we are committed to supplying apples that reflect the richness of our terroir and meet modern market standards.

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Our Mission and Values

Our mission is to produce and supply high-quality apples while respecting the environment, the land, and the people involved at every stage of production.

We believe in responsible and sustainable agriculture, combining regional know-how with modern practices to ensure quality, freshness, and reliability.

Our Key Commitments :

Protecting the environment
We apply responsible resource management practices, particularly in water use and soil care, to ensure the long-term sustainability of our orchards.

Valuing people
We place strong importance on safe working conditions, skill development, and the well-being of everyone involved in the production and harvest processes.

Building trusted partnerships
Transparency, consistency, and respect for commitments are central to our relationships with clients and partners, both locally and internationally.

Our Vision

Through continuous improvement and responsible growth, we aim to promote Midelt apples as a quality product that represents Moroccan agricultural expertise and meets the expectations of modern markets.